502 Jocko Willink Creating An Unbreakable Mindset

At a Glance

• The Great Leveler - “Completely flattened the field.” COVID-19 has made video podcasting a viable option, and has leveled the playing field for creators who couldn’t afford fancy studios or guest appearances.

• Quality over Quantity - “We’re competing on the quality of the conversation. We’re not competing on how fancy the studio is.” The focus has shifted from production value to the actual content and quality of the conversation.

• Leadership is Everyone’s Business - “If you’re a human and you interact with other human beings, you’re in a leadership position.” Leadership is not just for those in charge; it’s essential for anyone who interacts with others, whether it’s peers, family, or even a boss.

• The Importance of Learning Leadership Skills - “Once people understand that, there’s so much they can get out of actually learning leadership skills.” Understanding the importance of leadership and developing skills in this area can have a significant impact on personal growth and development.

• The Power of Transparency - “When my name is on the freaking label, I can’t just cut corners.” Having a personal stake in the product or service can be a powerful motivator to prioritize quality and transparency.

What to Do

• Compete on quality, not resources - With the flattening of the field in podcasting due to COVID, it’s essential to focus on delivering high-quality conversations rather than competing with resources like fancy studios or guest appearances.

• Leadership is a mindset, not just a title - Everyone, regardless of their position or role, has a leadership responsibility when interacting with others. This includes leading peers, bosses, family members, and even oneself.

• Invest in quality over convenience - When it comes to creating high-quality products, like supplements, don’t cut corners or compromise on ingredients. It may be more expensive upfront, but it pays off in the long run with customer loyalty and trust.

• Be authentic and transparent - As a creator or business owner, being authentic and transparent about your values and practices is crucial. This builds trust with customers and sets you apart from competitors who may prioritize short-term gains over quality and integrity.

• Prioritize learning and self-improvement - Recognizing that everyone can benefit from leadership skills and training, regardless of their role or position, is essential. Continuously investing in oneself and seeking knowledge can lead to personal growth, better relationships, and increased success.

What to Get

• Extreme Ownership by Jocko Willink - Amazon

• Jocko Fuel - Amazon

Summary

Episode Summary

In this insightful conversation, we delve into the world of video podcasting and leadership development with Jocco from Ashislang Front. The discussion revolves around how the COVID-19 pandemic has transformed the way people consume content, making video podcasting a more accessible and competitive medium.

As Jocco shares his personal experience as a fledgling creator, he highlights the challenges of starting a show without a large budget or resources. However, with the rise of video podcasting during the pandemic, the playing field was leveled, and creators like him were able to compete on the quality of their conversations rather than the grandeur of their studios.

This shift in paradigm has led Jocco to expand his horizons beyond just podcasting. He’s developed an online training platform called Extreme Ownership.com, which focuses on leadership and personal development for individuals, not just corporate professionals. This initiative emphasizes that everyone is a leader in some capacity, whether it’s leading family members, peers, or even oneself.

Key Takeaways

• The COVID-19 pandemic has democratized video podcasting, making it more accessible to creators of all budgets.
• With the old barriers removed, the focus has shifted from studio quality to the quality of conversations and content.
• Jocco emphasizes that everyone is a leader in some capacity, requiring leadership skills to navigate personal and professional life.

Implications

The conversation raises important questions about leadership, community building, and personal growth. As we navigate our own lives and careers, it’s essential to recognize that leadership is not just for those in charge but for anyone who interacts with others. By developing strong leadership skills, individuals can become more effective communicators, problem-solvers, and collaborators.

As Jocco’s story illustrates, the intersection of technology, content creation, and personal development has opened up new opportunities for creators to share their ideas and connect with like-minded individuals. This episode serves as a reminder that everyone has a unique perspective and contribution to make in the world of podcasting and beyond.